McDonald’s is cool, it’s hip, it’s trying to reach the kids on Snapchat.
To that end, the company has rolled out fast food-themed lenses and stories on the social media platform. Now, for the first time, it’s also fielding job applications.
On Friday, McD’s launched “Snaplications” in Australia. It comes in the form of a Snapchat lens, which shows the user in a McDonald’s uniform and lets users apply for a job by sending a 10 second snap.
Mark Wheeler, McDonald’s digital director in Australia, explained that after a user sends a snap, the company will reply with a link to its career site for the sender to complete the process.
“For young people who apply to McDonald’s, it’s normally their first job,” he added. “Really, when we’re assessing the opportunity for them to come and join our 100,000 crew base, we’re really looking at attitude and enthusiasm. I think within 10 seconds, we can get that across.”
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