McDonald's plans to launch "Donut Sticks" as a limited-time offering next month; this according to internal documents viewed by Business Insider. "The strips of deep-fried dough, sprinkled with cinnamon sugar, will be available only during breakfast hours. They're light and crunchy on the outside and soft and warm on the inside," according to the internal description of the product.
The Donut Sticks are very similar to Dunkin's Donut Fries, which rolled out nationally as a limited-time offering this past summer. According to Dunkin' Brands CEO David Hoffman, Donut Fries "quickly became one of the best-performing limited-time offer bakery items in recent brand history."
According to an internal source, McDonald's Donut Sticks will come in orders of a half-dozen or a full dozen. With the roll-out, you can get a half dozen sticks with a cup of coffee for $1.99. Methinks they're definitely taking a page from the success of Dunkin'.