So HOW did all of this craziness in social media get started? Well, if you're looking to place blame, just look across the pond.
On May 4, 1979, Margaret Thatcher took office as Prime Minister of the Great Britain. An online news article from the Danish public broadcaster says her political party, the Conservatives, placed a congratulatory advertisement in The London Evening News, saying "May the Fourth Be with You, Maggie.” (Wikipedia)
Avid Star Wars fans in England thought this was a very cool phrase, and jumped on it. The movement started there in the 80’s, and it would eventually make it over to the U.S. Of course, in NON-English speaking countries, the phrase make little sense. That is one reason the date should be moved to May 25th world-wide. The main reason for that specific day THAT was the day in 1977 that "Star Wars" FIRST hit theaters.
Even Disney gives recognition to May 25-the 41st anniversary of the first film-with the release of Solo: A Star Wars Story in theaters on that Friday to kick off Memorial Day weekend.