Before this day is over, Americans are expected to spend more than ever before trying. Mother's Day spending will reach $23.6 billion this year, according a forecast by the National Retail Federation, our country's chief shopping cheerleader. That's $2.2 billion more than last year.
Plenty will be spent taking moms out to eat. The restaurant industry is preparing to serve 92 million people on Sunday.
Even more sons and daughters are expected to give flowers. Last year, Americans gave $152 million worth of bouquets, $57 million of plants, and $22 million of floral arrangements on Mother's Day, according to Nielsen. While the total numbers are not in yet, they were trending a lot more than that for this year.
GREETING CARDS: If you didn't get one by Thursday, there wasn't much left. Almost 78% of people are showering their mothers with gratitude via the immortal words of a greeting card writer.