Target has debuted its Spring 2017 Swimsuit Campaign, but the best part about it, it features real women with real bodies! No photoshop here, the beautiful models Denise Bidot, Kamie Crawford, dancer Megan Batoon, and pro skateboarder Lizzie Armanto are featured.
The pictures don't hide the beautiful flaws almost every women has like stretchmarks, bumps, and all, in fact, it embraces them!
Each of the four models in the campaign represents a different body type. Target will be offering different styles, colors, and sizes of a variety of swimwear.
Target spokesperson, Jessica Carlson said in a statement:
Target is committed to empowering women to feel confident in what they wear by offering a variety of style choices. We loved working with these women because they embody confidence and inspire [others] to embrace and be proud of who they are, regardless of their size or shape. It was important to us to use photography that represented their true beauty, without filters.
Check out the amazing photos below!
Never be afraid to look into the mirror and give yourself a pep talk before heading out to the beach. It might just be the confidence boost that changes the day. I love the simpleness yet elegant look of this @targetstyle suit. This bikini says "I've got this!" Click the link in my bio to see all the styles #targetswim has to offer you. 🦄😎 📸 @MichaelaDalzell #NoWrongWay #beyou #sponsored #targetstyle
💚💙💚💙💚#Repost @selfmagazine ・・・ Target partnered with four diverse women to model for their latest swimsuit campaign, and we're loving it! 💕One of the faces of the campaign is Denise Bidot (@denisebidot), a model, mom, and body activist. Tap the link in our bio to see more photos. #TeamSELF #bodylove
Heading to Mexico soon & I can't wait to bring this sexy @targetstyle one-piece with me! This is not the one piece your mom used to force you to wear, honey 😂🙌🏽 The cut-outs and the fit are just everything 😍✨ Ready for mojitos & some fun in the sun! A lot of you have been telling me you've already gone to @Target & picked up a few summer suits! What's your go-to swimsuit style or styles your looking forward to giving a first try?!🍹☀️ #targetstyle #targetswim #sponsored #makeupfree #unretouched