Target has debuted its Spring 2017 Swimsuit Campaign, but the best part about it, it features real women with real bodies! No photoshop here, the beautiful models Denise Bidot, Kamie Crawford, dancer Megan Batoon, and pro skateboarder Lizzie Armanto are featured.
The pictures don't hide the beautiful flaws almost every women has like stretchmarks, bumps, and all, in fact, it embraces them!
Each of the four models in the campaign represents a different body type. Target will be offering different styles, colors, and sizes of a variety of swimwear.
Target spokesperson, Jessica Carlson said in a statement:
Target is committed to empowering women to feel confident in what they wear by offering a variety of style choices. We loved working with these women because they embody confidence and inspire [others] to embrace and be proud of who they are, regardless of their size or shape. It was important to us to use photography that represented their true beauty, without filters.
Check out the amazing photos below!