'Death by selfie' now a thing. Since 2011 43 people are killed every year taking risky vanity snaps (and millennial MEN are the most likely to die). They have found drowning, falls and being struck by a vehicle are among the biggest selfie killers.
The selfie craze began in earnest in 2014, which has been dubbed the 'year of the selfie', sparking a number of tragic photo-related deaths.
A US woman died in a highway accident that year just seconds after uploading a selfie of herself enjoying Pharrell Williams' hit Happy on her car stereo.
Oscar Otero Aguilar, a young Mexican man, accidentally killed himself as he posed for a 'selfie' with a gun to his head.
But the trend has continued beyond 2014.
A 24-year old Thai woman was hit and killed by a train in February while attempting to take a picture of herself and her friend on a Bangkok rail track.
In June British woman Louise Benson, 37, and her partner Michael Kearns, 33, fell 30 metres to their deaths after toppling off a beach wall in Ericeira, Portugal.